Giant started in 1972 with one goal: Create a better cycling experience for people around the world. Giant has never lost sight of their goal. The founders of Giant Bicycles were craftsmen and engineers, and they loved to ride. Working to their strengths, they set out to improve cycling by following three guiding principles: craftsmanship, innovation, and inspiration. Over the past four decades, Giant has become one of the most well- known bicycle brands in the world. Giant Bicycles has won world championships as well as numerous awards online and in- print cycling magazines. Giant Bicycles makes bicycles for everyone in the family, as well as for championship road and mountain bikers, and everyone in between.